The Spirit and Story of CrustWorthy
A Slice of Our Journey So Far
Back in 2020, gourmet breads were still completely unknown, an uncharted territory for us. And we had no plans of diving into this world either. Our founder Jay, a mechanical engineering graduate, had a knack for biomedical technology and was interning with a medical device company in Pune.
Jay had been accepted by his dream university – Georgia Institute of Technology. He was supposed to board a flight to the US to pursue a master’s degree in Biomedical Innovation and Development. But just before he could go, the pandemic happened and lockdown restrictions were imposed across the world.
Unsure of when he would get to fly to the United States, Jay decided to make the most of the lockdown – by exploring the art of bread-making. But diving into bread-making without any experience meant mistakes were bound to happen. So, after 14 failed attempts, managing to bake a perfectly crusty Sourdough bread was indeed a ‘sweet’ victory.
Soon, Jay grasped the art of baking several other gourmet breads and the satisfaction it evoked was second to none. He decided to take this new-found love to the next level and combine it with his passion for food and entrepreneurship. That’s how Jay crafted the recipe for ‘CrustWorthy Gourmet Breads’.
A Slice of Our Journey
So Far
Back in 2020, gourmet breads were still completely unknown, an uncharted territory for us. And we had no plans of diving into this world either. Our founder Jay, a mechanical engineering graduate, had a knack for biomedical technology and was interning with a medical device company in Pune.
Jay had been accepted by his dream university – Georgia Institute of Technology. He was supposed to board a flight to the US to pursue a master’s degree in Biomedical Innovation and Development. But just before he could go, the pandemic happened and lockdown restrictions were imposed across the world.
Unsure of when he would get to fly to the United States, Jay decided to make the most of the lockdown – by exploring the art of bread-making. But diving into bread-making without any experience meant mistakes were bound to happen. So, after 14 failed attempts, managing to bake a perfectly crusty Sourdough bread was indeed a ‘sweet’ victory.
Soon, Jay grasped the art of baking several other gourmet breads and the satisfaction it evoked was second to none. He decided to take this new-found love to the next level and combine it with his passion for food and entrepreneurship. That’s how Jay crafted the recipe for ‘CrustWorthy Gourmet Breads’.
Our Philosophy
For most people, consuming breads is still confined to just sandwiches and burgers. Whereas, there are so many types of unexplored, delicious bread doughs sitting out there across the world – waiting to be baked and devoured. With CrustWorthy Gourmet Breads, we intend to familiarise you with this delectable and appetising world of breads by delivering fresh, flavourful loaves at your doorstep.
Our Team
Jay Panchpor
Founder
Hi, I’m Jay Panchpor, the founder and head baker at CrustWorthy. I’m a mechanical engineer by education who dived into bread-making during the pandemic. Although new to the world of bread-making, I have absolutely fallen in love with this art.
Parul Pawaskar
Marketing Strategist
Hi, I’m Parul Pawaskar, the Marketing Strategist at CrustWorthy. From strategising campaigns to overseeing the overall direction of the brand, I’m the one responsible for connecting the customers with the brand!
Rhea Sugwekar
Brand Strategist & Content Writer
Hi, I’m Rhea Sugwekar, a Pune-based brand strategist & content writer. Crafting the best strategies for my clients and writing kickass copy to go with it is my forte, and I help the good folks over at CrustWorthy to do exactly that!
Mugdha Dandekar
Design Head
Hi, I’m Mugdha Dandekar, the Designer at CrustWorthy. From packaging to social media, we are always working on something new here and keeping the brand up-to-date with the ongoing design trends is my thing!